The most extravagant skin of the League of Legends: to achieve Qiyana’s LV dress (2)
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The most extravagant skin of the League of Legends: to achieve Qiyana’s LV dress (2)


The most extravagant skin of the League of Legends: to achieve Qiyana's LV dress (2)

The game skin design is only a part of the cooperation, and the distance with consumers is drawn. Since it is a long-term cooperation, how can there be no huge and high-profile events and award ceremonies?

Louis Vuitton tried to customize a trophy travel hard case for the global finals of the League of Legends. LV’s fashion was inspired by the League of Legends e-sports universe, and successfully combined the two elements to perfectly present the travel hard case for the championship trophy. .

Not only that, a new LPL Hall of Fame ceremony will be added to the award ceremony after the game in 2021. The three celebrities selected are Smile, a well-known former LPL professional player, Miller, a well-known LPL commentator, and Abu, a well-known former LPL coach. In order to pay tribute to these three representatives, LPL officially issued three Roger Dubuis brand king series watches, the price is as high as 75,000 US dollars.

In addition, in 2021, the luxury brand Gucci began to explore the e-sports industry and open up new markets, and jointly launched a limited edition backpack called Gucci of the Grid in conjunction with the game brand 100 Thieves. The backpack is made of recycled material, is red, and has a circular patch of the 100 Thieves logo. It looks quite fashionable and suitable for young people.

It can be seen from this that it is nothing new for luxury brands to get involved in the e-sports industry. After all, the essence of e-sports is technological and youthful. After adding fashion elements, the two major industries will work together to push the trend to the peak.

Fashion brands have joined in e-sports to increase the audience rating of the game, while expensive luxury brands rely on e-sports to gain more exposure and traffic among young people and attract consumption in the Z era.

source: www.77577.live

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